By Kristi Hawthorne
Elgin “Lucky” Lackey saw the potential for an entertainment venue at the corner of Third and Pacific Streets (Third Street is now Pier View Way) and in June 1954 he opened what would be a popular spot for over two decades, Pier Golf. In addition to a nine-hole miniature golf course, it included “shooting games” and pinball machines. Pier Golf also featured a snack bar with an open air dining area. Lackey would later add an archery range and ever popular bumper cars.
Elgin Lackey was a native of Guthrie, Oklahoma. He made his way to California in the 1940s and eventually Oceanside. In 1943 he and Mary E. Penn purchased Wilday’s Candy Shop at 111 North Hill Street (Coast Highway). The following year, Lackey married his business partner Mary, affectionately called Penny, in Las Vegas.
“Lucky” as he was called and known to most everyone, also had a used car dealership and an insurance business before opening Pier Golf. He also developed a housing development “Lucky Lots” consisting of 19 lots off of California Street in South Oceanside, and Lucky Street is named after him.
Lackey’s amusement center was an overnight success. It had the largest collection of pinball machines in Oceanside. At the time, pinball machines were regulated and banned altogether in San Diego and in unincorporated areas such as Vista. In the early days the machines were seen as a form of gambling, and dispensed cash. (In Oceanside, when allowed, any cash prizes were to be given over the counter.)
In the mid 1950’s, the only allowable “inducement” was an extra play for high scores. A few venues gave the high-scoring player a chance to pull a “lucky number” and prizes could be won for certain numbers. One eatery in downtown Oceanside paid winners with cigarettes … “one or more packs, depending on the score”. This was considered “slightly illegal” and caused “some law enforcement officers to frown on pinballs in general.”
At five cents a game, pinball vendors could earn about “$15 to $50 a week for a ‘good’ machine in a favorable location”. The Oceanside Blade Tribune reported that the seventy pinball machines located throughout the City could gross over $100,000 a year.
Pier Golf became such a popular attraction that Heavyweight Champion Boxer Floyd Patterson was a regular there while he was training in Oceanside in 1958. He attended so often he became an expert at the miniature golf course. One night he and his friends went to play skee-ball and accumulated over 300 points, according to sport reporter Irv Grossman. Patterson and his group went on to entertain themselves with the “Midget Autos” and “Dodgems” for which they were warned to “avoid head-on collisions”. As the adult men played, kids gathered to watch and Patterson soon engaged them in conversation, handshakes and finished his evening by signing autographs.
As Lucky Lackey continued to add features to his venue, Pier Golf transitioned into Pacific Holidayland. Touted as the only “amusement park” between Balboa and San Diego, Lucky and his wife Penny (Mary) invested half a million dollars in 1963 to develop “a super family amusement center.” Along with a “badly needed face-lift” the venue expanded to include the entire city block from Pacific to Myers, Mission Avenue to Third streets. The local paper reported that, “Houses and lots were purchased; the structures moved to make way for new buildings. The first major step in the expansion program was a $150,000 building, on the southeast corner of the block to house an archery and rifle range, skee-ball, pool tables and Dodgem rides.” The second phase of the renovation and expansion project included a new ice cream parlor, with both indoor and outdoor seating, along with a soda fountain.
Certainly for over two decades Lucky Lackey’s Holidayland was the place to be. It was popular with kids and teenagers, Marines and families and is still etched into the memories of many Oceanside residents and visitors.
Lackey planned to continue his expansion of his entertainment venue along Pacific Street. But at the height of Pacific Holidayland’s immense success, Elgin Lackey died in February of 1966 in a hospital in Monrovia.
Mary Lackey continued ownership of Holidayland, which maintained its popularity. At its peak the center included 47 pinball machines, 4 pool tables, 3 air hockey tables, 18 skee-ball games, 2 shooting galleries, 5 kiddy rides, 2 automatic photo machines, 7 baseball throwing machines with cages and netting, a 13 car bumper car ride and the miniature golf course, among other features.
In 1972 Richard Ford of Chicago, came to Oceanside to ride a Ferris wheel at Pacific Holidayland (probably in an empty lot next to the park). He had held the record of 22 days on a Ferris wheel in San Francisco, but was afraid of losing it, so this next attempt was for 30 days. Ford was said to have an anonymous sponsor and was getting free meals during his stay in Oceanside. (It was noted that Ford only rode the Ferris wheel while the venue was open during regular operating hours.)
Pacific Holidayland offered a $50 in prize money to the person who guessed correctly how much weight Ford would lose while on his endeavor. He began on April 15, 1972 weighing 214 pounds and when he finished 30 days later he had lost 11 pounds. Ford’s feat made news across the country.
Despite the great publicity, Pacific Holidayland had seen better days. In 1976 the aging complex was owned by Charles and Sharon Moreland who were looking for a buyer to develop the property. The property went up for auction in 1979, the games and assets sold.
In July of 1983 Pacific Holidayland was torn down. All that was left was a vacant dirt lot and an empty spot in the hearts of children of all ages. While Lucky Lackey’s Pacific Holidayland is gone, it lives on in the cherished memories of many.
For more pictures of Pacific Holidayland and more stories like this visit https://historiesandmysteries.blog/category/pacific-holidayland/